Case study: Branding, packaging, labeling: Grower, packer, shipper:
When this Armenian family of farmers approached with a request to better define their image and packaging for their Sarks brand, one recommendation was a natural kraft look, giving the package a “from our farm to your family” message. Juxtaposing this is a “bakery pink” tone—the color most frequently associated with sweet, delicious foods.
Result: Sales increased by 300% for Sarabian Farms’ champagne grapes.
Creative direction, design, illustration, print, production and project management: Quinne Fokes