I may not have done it all, but I've done most of it — branding companies. Brand identity; marketing communications; website design & SEO; advertising; presentations; information, interpretive, trade show and exhibit graphics; illustration; new product development; fine art. I like using both sides of my brain. My clients have done well.
I love this discipline. It requires so much more than a pretty new logo and typeface. Branding is the art of capturing the essence of a company in every aspect of its marketing communications. To start the process, I immerse myself in every aspect of the business or service. Learn its values, its personality, its product benefits, its customers, its goals.
All this information goes into my 'garlic press.' Then I squeeze out a position and look that is purely and uniquely you. A position that's contemporary but not tied to transitory fashion. And it's all based on your needs, whether that means a logo and website design, or a full-blown advertising and marketing campaign. This approach has been successful for established businesses and entrepreneurial start-ups alike. Let's talk about how it can work for you.