Case study: Branding, packaging, labeling: Grower, packer, shipper:
The Néstle Spree and Sweetart Mini-Chewy lines needed to retain their individual product brand image while adapting the products for special Valentines Day dispensers. Cartoon characters that reflected the specific brand personalities were developed.
Result: Sales increased. The packaging was so successful that it has been extended to additional products in the line.
Design, art direction, for CBX: Quinne Fokes