Case study: Branding, packaging, p.o.p., print collateral, advertising: Cosmetics:
Go Girl!, a previously unknown sports-related cosmetics company wanted to go head to head with two leading brands, Urban Decay and Hard Candy in the nail polish segment. An extensive visual competitive audit and container supply analysis was conducted to develop a brand identity that appeals to the sports-minded college consumer.
Result: Product was accepted and sold in120 college book stores in less than one year, won NBA approval, and expanded to include two lines and ten products.
Creative direction, design, illustration, print, production and project management: Quinne Fokes