Case study: Advertising & direct mail campaign: PV Solar installation company:
To raise awareness about SPG Solar, a leading solar company in five California regions, we first completed a competitive analysis, and developed a warm, friendly testimonial campaign for their residential market, with a parallel campaign on the commercial side. We even featured one customer’s pet.
Result: Leads doubled, and the sales team met their projected goals.
includes: Advertising, direct mail, sales & marketing collateral
Creative direction, design, art direction of photography, print, production and project management: Quinne Fokes; copy writing: Martin Russell; photography: Jed Manwaring, Paul Francis